Bulawayo hotels operating at 15pct occupancy – ZTA

Bulawayo hotels operating at 15pct occupancy – ZTA

BULAWAYO, May 16 (The Source) — Bulawayo hotels are suffering from low tourist arrivals, with occupancies hovering around 15 percent since the beginning of year, Zimbabwe Tourism Authority (ZTA) chief executive officer, Karikoga Kaseke said on Monday.

Addressing journalists at a press conference in Bulawayo on next month’s Sanganai/Hlanganani World Tourism Expo, Kaseke said there was no business to talk about in Zimbabwe’s second city.

“Upon arrival yesterday, accompanied by some ZTA officials and representatives of the sector, we visited various accommodation facilities to acquaint ourselves with the obtaining situation on the ground. One universal and overarching challenge that we saw is that there is low, if any business. We visited about 25 accommodation facilities in and around the town,” Kaseke said.

“There is serious low capacity utilization of facilities, with occupancy levels being around 15 percent. We need to address this challenge if we are serious about turning around the tourism economy of this province. Admittedly, there is no meaningful business despite the existence of exquisite and beautiful facilities.”

Kaseke said tourism officials have to come up with a five-year business plan for Bulawayo which requires a multi-sectorial approach with ZTA leading the process.

“All stakeholders must be involved if we are to turn around the fortunes of Bulawayo,” he said.

Kaseke also charged that the government failing to support the Sanganai/Hlanganani World Tourism Expo, a situation which was detrimental to the future of the industry.

The expo will run from 16 to 18 June.

  • Gilbert Machendeamambo

    For a hotel to breakeven, the occupancy has to be around 60% on average. 15% is 4 times lower than the required rate to breakeven. The current rate is unsustainable. These establishments will soon go bust. That’s for sure!